Choice Criteria Revisited
- 1 January 1980
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 44 (1) , 55
- https://doi.org/10.2307/1250034
Abstract
This investigation replicates, in part, a 1974 study examining the relative importance of different attributes across four industrial product types. Similar con...This publication has 0 references indexed in Scilit: