WHO NEEDS STRATEGIC PLANNING?
- 1 April 1985
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 6 (2) , 30-42
- https://doi.org/10.1108/eb039107
Abstract
Managers need neither swallow whole an elaborate strategic planning system, nor be discouraged into total rejection. Many of the problems businesses experience with strategic planning can be traced to a mismatch of their planning system and their companies' structure. This article presents a framework for conducting an audit of a company's structural need for strategic planning.Keywords
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