Wife's Occupational Status as a Consumer Behavior Construct

Open Access

1 September 1981

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 8 (2) , 189-196
https://doi.org/10.1086/208855

Abstract

As a summary construct, wife's occupational status is likely to capture the effects of a number of underlying forces that influence lifestyle and consumption patterns. Significant differences across wife's occupational-status groups were found for food, beverage and alcohol consumption, makeup usage, clothing purchases, shopping behavior and deal proneness, media usage, and major and minor appliance ownership.

Keywords

CONSUMPTION PATTERNS
CONSUMER BEHAVIOR
ALCOHOL CONSUMPTION
APPLIANCE
WIFE'S OCCUPATIONAL STATUS
BEHAVIOR CONSTRUCT
SUMMARY CONSTRUCT

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