Profit maximization through advertising: A nonzero sum differential game approach
- 1 August 1978
- journal article
- Published by Institute of Electrical and Electronics Engineers (IEEE) in IEEE Transactions on Automatic Control
- Vol. 23 (4) , 645-650
- https://doi.org/10.1109/tac.1978.1101794
Abstract
No abstract availableThis publication has 11 references indexed in Scilit:
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