Individual Differences in Search Behavior for a Nondurable
- 1 December 1980
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 7 (3) , 296-307
- https://doi.org/10.1086/208817
Abstract
Subjects acquired information on, chose, and consumed one of five health breads once a week for six weeks. The effects of individual differences on iKeywords
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