A Technique and a Model for Multi-Dimensional Attitude Scaling

1 January 1954

journal article
Published by Oxford University Press (OUP) in Public Opinion Quarterly

Vol. 18 (4) , 405-418
https://doi.org/10.1086/266533

Abstract

Multi-dimensional scaling methods have recently come into prominence in psychophysia. In this article, the author demonstrates how these techniqiies may be used in attitude research and how much more meaningful they would make the data.

Keywords

PSYCHOPHYSIA
TECHNIQIIES
DIMENSIONAL SCALING
MEANINGFUL
MODEL FOR MULTI
MULTI DIMENSIONAL ATTITUDE

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