College men and women respond to X‐rated videos intended for male or female audiences: Gender and sexual scripts

Publisher Website
Google Scholar
Abstract
To assess psychosexual responses to X‐rated videos intended for male or female audiences, 200 male and 195 female undergraduates were randomly assigned to view one of six videos: three X‐rated videos intended for men and three X‐rated videos designed by and for women. Reactions were assessed on measures of sexual arousal, affective response, absorption, and sexual behavior. As predicted, men reported more positive. psychosexual responses to all X‐rated videos than did women. In comparison to videos intended for men, which activated negative affect, women reported more sexual arousal, more positive and less negative affect, more absorption, and more frequent intercourse after viewing the videos designed for women. A preference for the sexual script of role enactment, which is more common in men than women, was related to psychosexual responsiveness to X‐rated videos of both men and women. But the script of partner engagement, which is more common in women than men, did not predict responsiveness to the videos.