Components of Gender Stereotypes

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Abstract
This study is a partial replication and extension of research by Deaux and Lewis (1983, 1984) in which a multicomponent view of gender stereotypes was described. Information about gender label, gender role behaviors and one aspect of physical appearance, attractiveness, was provided. Ratings of stimulus persons (SPs) on the gender stereotypic trait dimensions of instrumentality and expressivity and on the nonstereotypic dimensions of likability and adjustment were examined. Results indicated that gender label and gender role behavior information interacted to influence ratings on three of the four dimensions. SPs who endorsed gender role behaviors incongruent with their gender were more unfavorably evaluated, whereas SPs who endorsed both male and female role behaviors were rated as most likable and well adjusted. The importance of considering both the type of information provided and the nature of the linkage between that information and the required judgment in understanding the effects of gender stereotypes is discussed.

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