Tourism and the Community a Drama in Three Acts
- 1 April 1978
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 16 (4) , 30-32
- https://doi.org/10.1177/004728757801600405
Abstract
Tourism's success in the years ahead depends in large part on its acceptance by host communities. This article examines three distinct patterns of community attitudes toward major festivals or hallmark events, an important segment of the visitor industry. Implications are drawn for both investors and community planners.Keywords
This publication has 1 reference indexed in Scilit:
- Hallmark Events: An Evaluation of a Strategic Response to Seasonality in the Travel MarketJournal of Travel Research, 1974