Accounting tools in the analysis and control of marketing performance

• 31 December 1977
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 6  (3) , 175-182
• https://doi.org/10.1016/0019-8501(77)90015-3

Abstract

Keywords

• ACCOUNTING TOOLS
• MARKETING PERFORMANCE
• CONTROL OF MARKETING
• ANALYSIS AND CONTROL