Field of Marketing and Public Policy: Introduction and Overview
Open Access
- 1 March 1997
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 16 (1) , 126-128
- https://doi.org/10.1177/074391569701600111
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education ActJournal of Marketing & Public Policy, 1996
- Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical ResearchJournal of Marketing & Public Policy, 1994
- A Field Study of Corrective Advertising EffectivenessJournal of Marketing & Public Policy, 1986
- Marketing's “Scarlet Letter”: The Theory and Practice of Corrective AdvertisingJournal of Marketing, 1984
- The Value of Unit Price InformationJournal of Marketing Research, 1977