Social tendencies and social knowledge: Self‐monitoring differences in the representation and recall of social knowledge

Publisher Website
Google Scholar
Abstract
Self‐monitoring is one of the most popular individual difference variables in communication research. High and low self‐monitors are held to differ in terms of the social knowledge at their disposal. This paper reports a study undertaken to investigate these differences in social knowledge. The study revealed some support for the self‐oriented representations of low self‐monitors and the other‐oriented representations of high self‐monitors, but generally showed that self‐in‐situation information is more readily accessible for both high and low self‐monitors. In addition to these analyses involving the total self‐monitoring scale, parallel analyses are reported for the acting, extroversion, and other‐directedness subscales.