The Creative Destruction of Decision Research
- 1 December 2001
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 28 (3) , 499-505
- https://doi.org/10.1086/323738
Abstract
The most recent wave of decision research goes beyond the usual critiques of linear probability weighting, exponential discounting, and other specialKeywords
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