Consumer Reactions to Product Failure: An Attributional Approach
- 1 March 1984
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 10 (4) , 398-409
- https://doi.org/10.1086/208978
Abstract
Attribution theory provides the framework for predicting consumer responses to product failures. Study 1 surveyed reasons for and reactions to producKeywords
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