Abstract
In this article the study of housing (and other built environments) is located within the context of an explanatory theory of environment-behavior relations. The need for operational definitions and ?dismantling? as general approaches is emphasized. After defining housing, it is suggested that it is impossible to relate ?culture? (or ?society?) to housing (or any built environment), because these concepts are too broad, general and More specific and concrete variables derived by dismantling ?culture? are then shown to be related easily to housing, housing choices and preferences, group differences, etc. The value of using popular and mass media, advertisements and the like in this process is emphasized.

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