A consumption model for targeted electronic advertising
- 1 January 1995
- journal article
- Published by Institute of Electrical and Electronics Engineers (IEEE) in IEEE MultiMedia
- Vol. 2 (2) , 41-49
- https://doi.org/10.1109/93.388205
Abstract
Information distribution networks will give consumers access to rich-media-based electronic content in both business and home settings. Electronic advertising will become an integral component of such networks, subsidizing consumption while providing a new service for consumers without invading their personal space. The consumption model presented here explains how consumer-driven advertising might develop -- and why it probably won't be soon.Readers may contact Dedrick at Intel Architecture Labs, 2111 NE 25th Ave., Hillsboro, OR 97124, e-mail rdedrick@ibeam.intel.com; phone (503) 264-8948, fax (503) 264-8100.Keywords
This publication has 2 references indexed in Scilit:
- Interactive electronic advertisingPublished by Institute of Electrical and Electronics Engineers (IEEE) ,2002
- Three keys to the broadband future: a view of applicationsIEEE Network, 1990