Analysis of Irregular Two-Dimensional Distributions of Consumer Buying Choices
Open Access
- 1 August 1966
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 3 (3) , 279-288
- https://doi.org/10.1177/002224376600300308
Abstract
This article develops and applies a solution for mathematically describing two-dimensional distributions of buying choices. The procedure applies the modified lognormal function which is advocated for analyzing irregular one-dimensional distributions. The result, in the form of a sales dot diagram, is a useful management tool.Keywords
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