Sources of Scholarly Publications in Marketing, Advertising, and Public Relations
- 1 October 1976
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 5 (3) , 29-34
- https://doi.org/10.1080/00913367.1976.10672649
Abstract
Advertising and marketing as fields of scholarship depend to a large extent on major scholarly publications for the exchange of ideas and research. The authors have examined six publications in the fields of advertising, marketing, and public relations in order to determine the major sources of new ideas in these fields.Keywords
This publication has 0 references indexed in Scilit: