Prepurchase Behavior of Buyers of Small Electrical Appliances
Open Access
- 1 October 1966
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 30 (4) , 50-52
- https://doi.org/10.1177/002224296603000411
Abstract
American consumers purchase over $400 billion of goods and services each year; and numerous investigations of their purchasing behavior have concentrated on patterns of store visitations. This article emphasizes the role of other sources of information in the selection of small electrical appliances by Christmas shoppers.Keywords
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