The Trade Show in Marketing Education
- 1 October 1981
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 3 (2) , 28-35
- https://doi.org/10.1177/027347538100300207
Abstract
This paper illustrates the growing importance of trade shows as a major marketing device, defining what they are and suggesting how and where new information about them may be integrated into marketing courses. Two suggested course modules are included to supplement regular text material, and examples are cited to show how this new information enhances students' learning experience.Keywords
This publication has 1 reference indexed in Scilit:
- Setting Objectives and Evaluating the Effectiveness of Trade Show ExhibitsJournal of Marketing, 1976