GAINING INSIGHTS THROUGH STRATEGY ANALYSIS
- 1 March 1983
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 4 (1) , 51-58
- https://doi.org/10.1108/eb039006
Abstract
The past decade has seen widespread adoption of specific strategy analysis methods ranging from PIMS to portfolio management. Recently, disenchantment has set in. The answer lies not in rejecting the various theories and models, but in creatively combining usage of them. Each may only give part of the picture, but together they can clarify even the most complex strategy.Keywords
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