Motivational factors in non?denial apologia

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Abstract
In any examination of apologetic rhetoric, an accurate evaluation will be facilitated if the critic understands the needs motivating the speaker when he delivers his message. These needs, which the apoligist discloses through his discourse, are inner‐directed, social, or personal, and they tend to shape the content of the speech itself.Ms. Kruse is a doctoral candidate in rhetoric and public address at The University of Iowa.

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