Consumer Protection Via Increased Information
Open Access
- 1 April 1967
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 31 (2) , 48-52
- https://doi.org/10.1177/002224296703100210
Abstract
Will “truth-in-packaging” lead to “truth-in-advertising”? Will “full disclosure” blossom without legislative nourishment? Are demands for consumer protection a political sham? The author discusses the trend of present consumer-protection efforts and takes a controversial position.Keywords
This publication has 0 references indexed in Scilit: