Computer Attitudes and Marketing Education
- 1 April 1992
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 14 (1) , 80-90
- https://doi.org/10.1177/027347539201400110
Abstract
This article examines the computer attitudes of marketing majors. Class standing, course, and the number of computer-using courses students take are found to have a positive effect on computer anxiety, computer confidence, and overall computer attitude, but class and course do not affect computer liking or perceptions of computer usefulness. GPA has a positive relationship to aU attitude scales except computer liking. Age and gender do not appear to be related to any of the computer attitude measures evaluated.Keywords
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