THE RESOURCE-BASED VIEW OF THE FIRM IN TWO ENVIRONMENTS: THE HOLLYWOOD FILM STUDIOS FROM 1936 TO 1965.
- 1 June 1996
- journal article
- Published by Academy of Management in The Academy of Management Journal
- Vol. 39 (3) , 519-543
- https://doi.org/10.2307/256654
Abstract
This article continues to operationally define and test the resource- hased view of the firm in a study of the major U.S. film studios from 1936 to 1965. We found that property-hased resources in the form of exclusive long-term contracts with stars and theaters helped financial performance in the stable, predictable environment of 1936-50. In con- trast, knowledge-based resources in the form of production and coordi- native talent and budgets boosted financial performance in the more uncertain (changing and unpredictable) post-television environment of 1951-65.This publication has 0 references indexed in Scilit: