Will the Best Teaching Practice Please Stand Up?

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Abstract
One only has to listen to student complaints and faculty comments to realize that there is a cold war going on in academia concerning testing practices in the classroom. This article will clarify for marketing educators the differences between the many types of examinations used in classrooms, as well as the usefulness and characteristics of these exams. The purpose of this article is not to point out practices that are educationally unsound, but to enlighten marketing educators in the field of testing where most have very little, if any, formal education.

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