Global Advertising: Issues and Practices
- 1 March 1991
- journal article
- research article
- Published by Taylor & Francis in Current Issues and Research in Advertising
- Vol. 13 (1-2) , 313-341
- https://doi.org/10.1080/01633392.1991.10504970
Abstract
(1991). Global Advertising: Issues and Practices. Current Issues and Research in Advertising: Vol. 13, No. 1-2, pp. 313-341.Keywords
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