Patterns of Destination Repeat Business: British Tourists in Mallorca, Spain
- 1 July 1989
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 28 (1) , 24-28
- https://doi.org/10.1177/004728758902800105
Abstract
Much research has been conducted on image of destination and destination choice. However, little attention appears to have been paid to the pattern of repeat business at specific destinations. This study investigated the pattern of repeat business of British tourists in Mallorca, Spain. The implications of the findings for the marketing of destinations are considered.Keywords
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