How the Elderly Perceive Television Commercials
- 1 March 1980
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 30 (1) , 61-70
- https://doi.org/10.1111/j.1460-2466.1980.tb01770.x
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Age Differences in Information Processing: A Perspective on the Aged ConsumerJournal of Marketing Research, 1977
- Television and Aging: Is What You See What You Get?The Gerontologist, 1977
- Too Young, Too Old--Age in the World of TelevisionThe Gerontologist, 1975
- Old Age in Prime TimeJournal of Communication, 1974
- The Aged Segment of the Market, 1950 and 1960Journal of Marketing, 1968