An Application of the Bass Model in Long-Term New Product Forecasting
Open Access
- 1 August 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 10 (3) , 308-311
- https://doi.org/10.1177/002224377301000313
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- A New Product Growth for Model Consumer DurablesManagement Science, 1969