Breastfeeding Promotion in the Utah WIC Program

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Abstract
The Utah WIC program has implemented a variety of breastfeeding promotion activities and programs designed to encourage more mothers to initiate and continue breastfeeding. These activities include training WIC staff in breastfeeding management and support, updating educational materials, implementing peer counseling programs, meeting to coordinate breastfeeding promotion, purchasing breastfeeding equipment, and coordinating a statewide breastfeeding coalition. Since 1989, the breastfeeding initiation rate in the Utah WIC program has improved 17 percent, and breastfeeding at six months has increased nine percent. Breastfeeding promotion activities will continue to promote breastfeeding among WIC mothers in Utah.

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