The Rockefeller rhetoric: Writing speeches for the 1970 campaign

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Abstract
The author of this article is Governor Nelson A. Rockefeller's chief speech writer. The article deals with professional speechwriting both generally, and specifically, with regard to the 1970 New York State gubernatorial campaign. It describes the qualities sought in speech writers, how the speech writing effort proceeds, some rhetorical effects sought, and provides somewhat more detail about the typical procedure in preparing one speech.

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