Relating Hofstede's masculinity dimension to gender role portrayals in advertising
- 24 April 2007
- journal article
- research article
- Published by Emerald Publishing in International Marketing Review
- Vol. 24 (2) , 181-207
- https://doi.org/10.1108/02651330710741811
Abstract
This work was supported by Inha University Research Grant (No. 32022‐01).Keywords
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