Competitive Interference and Consumer Memory for Advertising
- 1 June 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (1) , 55-68
- https://doi.org/10.1086/209145
Abstract
This article reports the results of three experiments that examine memory interference in an advertising context. In Experiment 1, consumer memory foKeywords
This publication has 0 references indexed in Scilit: