Measurement of customer perceptions of the retail bank service delivery system

• 1 January 1991
• journal article
• Published by Taylor & Francis in Services Marketing Quarterly
• Vol. 7  (1) , 147-167
• https://doi.org/10.1080/15332969.1991.9985004

Abstract

Keywords

• CUSTOMER PERCEPTIONS
• DELIVERY SYSTEM
• RETAIL BANK SERVICE
• BANK SERVICE DELIVERY