Marketing Orientated Pricing for UK Banks
- 1 February 1983
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 1 (2) , 53-67
- https://doi.org/10.1108/eb010725
Abstract
The authors are concerned with the problem of pricing the services provided by the clearing banks in the UK. Using group interviews, consumer attitudes to and perceptions of banking services are examined. Conclusions are drawn about the different benefits consumers receive from using banks and suggestions are made as to how these could be used as a basis for consumer‐orientated pricing policy.Keywords
This publication has 4 references indexed in Scilit:
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