Advertising theory and the capital budgeting model

• 31 August 1965
• journal article
• Published by Elsevier in Business Horizons
• Vol. 8  (2) , 87-93
• https://doi.org/10.1016/0007-6813(65)90071-6

Abstract

Keywords

• ADVERTISING THEORY
• CAPITAL BUDGETING MODEL
• THEORY AND THE CAPITAL