A Resource Exchange Theory Analysis of Consumer Behavior
- 1 December 1983
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 10 (3) , 330-338
- https://doi.org/10.1086/208972
Abstract
Marketing has been described as an exchange between two or more social units. A psychological exchange theory developed by Foa and Foa (1974) was useKeywords
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