A market concept for media problems: A few theses
- 1 March 1993
- journal article
- research article
- Published by Taylor & Francis in Journal of Media Economics
- Vol. 6 (1) , 13-24
- https://doi.org/10.1080/08997769309358230
Abstract
The author explores the concept of markets and marketplaces and how they apply to media and research on media activities. He argues that media markets cannot be considered to be self‐defining, self‐regulatory systems because of their interdependent relations with other subsystems in society, and that traditional regulatory policies are inadequate for dealing with contemporary media because of changing temporal and social factors.Keywords
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