The Public Relations of Interviewing

Open Access

1 July 1963

journal article
research article
Published by SAGE Publications in Journal of Marketing

Vol. 27 (3) , 34-37
https://doi.org/10.1177/002224296302700307

Abstract

The relationships between interviewers and prospective respondents are crucial to the success of every marketing research project. Based on the results from a recent study, this article explores some approaches to improving these relationships.

Keywords

RESEARCH PROJECT
PUBLIC RELATIONS
MARKETING RESEARCH
ARTICLE EXPLORES
RELATIONS OF INTERVIEWING
INTERVIEWING THE RELATIONSHIPS
PROSPECTIVE RESPONDENTS

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