EFFECTS OF NOVELTY AND ODDITY ON VISUAL SELECTIVE ATTENTION

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Abstract
Effects of novelty and of oddity on selective attention of human observers were investigated through tachistoscopic recognition. When a pre-exposure field consisted of dots of 1 color, letters of a different color were more likely to be identified than letters of the same color. In displays of 10 letters, 2 letters differing in color from the remainder were more likely to be identified. Tachistoscopic exposure precluded determination of responses by eye movements, and there were controls for chromatic adaptation and other factors that might have biased the results.

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