Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism
- 1 September 1996
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 23 (2) , 106-119
- https://doi.org/10.1086/209470
Abstract
Socially desirable responding (SDR) is the tendency of individuals to make themselves look good according to current cultural norms when answering reKeywords
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