Selecting Scales to Measure Attitude Change
Open Access
- 1 February 1967
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 4 (1) , 85-87
- https://doi.org/10.1177/002224376700400112
Abstract
This article reports a study comparing the Thurstone Scale, a modification of the semantic differential, and the checklist scales for their ability to detect changes in attitudes, their test-retest reliability, and their acceptance among respondents.Keywords
This publication has 6 references indexed in Scilit:
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- A New Tool for Sales ManagersJournal of Marketing Research, 1964
- Techniques of attitude scale construction.Published by American Psychological Association (APA) ,1957
- A New Technique for Measuring Advertising EffectivenessJournal of Marketing, 1956
- Experimental studies of changes in attitude. II. A study of the effect of printed argument on changes in attitude.The Journal of Abnormal and Social Psychology, 1936
- Experimental Studies of Changes in Attitudes: I. A Study of the Effect of Oral Argument on Changes of AttitudeThe Journal of Social Psychology, 1935