Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects
- 1 December 1991
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 18 (3) , 311-324
- https://doi.org/10.1086/209262
Abstract
Although the perception of contextualized objects pervades our everyday experiences, the literature provides little insight into how consumers ascribKeywords
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