Information Seeking and Information Processing: Newspapers versus Videotext

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Abstract
A sample of people representing a wide range of jobs and professions was randomly divided into two groups and compared according to what subjects in each used and learned from either reading the Wall Street Journal or the Dow Jones News/Retrieval Service. As hypothesized, the study found that subjects used the retrieval service more for searching for specific information—i.e., checking on airline schedules or looking up an encyclopedia reference—and remembered more of what they saw, as compared with those who read the newspaper.

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