Why Technical‐Market Research?
- 1 May 1992
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 13 (5) , 26-35
- https://doi.org/10.1108/eb039514
Abstract
It is no secret that success in today's marketplace hinges on satisfying customers. Total customer satisfaction has become the battle cry from board rooms to the factory floor in large and small companies around the world.Keywords
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