Consumption Coincidence in Product Evaluation
Open Access
- 1 November 1967
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 4 (4) , 388-390
- https://doi.org/10.1177/002224376700400409
Abstract
Can environmental conditions extraneous to the product but coincidental with its use affect consumers’ evaluations of product quality? This study suggests that they can and discusses some potential implications.Keywords
This publication has 2 references indexed in Scilit:
- The Development of Brand LoyaltyJournal of Marketing Research, 1964
- Influence of Beer Brand Identification on Taste PerceptionJournal of Marketing Research, 1964