Opposite Responding as a Measure of Creativity
- 1 August 1973
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 33 (1) , 15-18
- https://doi.org/10.2466/pr0.1973.33.1.15
Abstract
A proposal for using rapid opposite responding to the Kent-Rosanoff Word Association list as a measure of creativity is presented. Although a complex matter, this measure has the advantage of using a well standardized test as its basis. The proposed scoring system is based on the difference between the number of opposite and primary responses and the difference between mean response latency in those categories. This measure correlates significantly with assessed creativity in a group of successful executives.Keywords
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