Rural Elderly Transit Markets

Abstract
In rural areas a significant proportion of elderly people are isolated from social service and recreation centers. Yet special transit vehicles serving the elderly carry only a small percentage of all elderly people. This article sheds light on this apparent discrepancy. An approach to disaggregating the transit demand is described, and it is used to derive upper bounds for demand from a comparison of urban and rural travel data. Special emphasis is placed on how the attractiveness of social services affects travel demand. Interagency panels are proposed as a feasible means for including service attractiveness in demand predictions.

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