Advertising Attitudes in West Germany and the U.S.: An Analysis over Age and Time

• 1 September 1978
• journal article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 9  (3) , 27-38
• https://doi.org/10.1057/palgrave.jibs.8490667

Abstract

Keywords

• AGE GROUPS
• WEST GERMANY
• ADVERTISING ATTITUDES
• ADVERTISING STUDIED
• SUBSCRIBERS SHOWING
• CONSISTENTLY LOWER